Friday July 30th 2010

who is bwin Interactive Entertainment AG

Registered address : Börsegasse 11, 1010 Vienna, Austria; Phone: +43-050858-20017; Fax: +43-050858-16; E-mail: investorrelations@bwin.ag; Web: http://www.bwin.ag

Trading address (principal place of business) : Börsegasse 11, 1010 Vienna, Austria; Phone: +43-050858-20017; Fax: +43-050858-16; E-mail: investorrelations@bwin.ag; Web: http://www.bwin.ag

Country of Incorporation: Austria

Company Website: www.bwin.com

Ownership: The parent company bwin Interactive Entertainment AG :
- 100% ownership of bwin International Ltd.,
- 100% ownership of bwin Games AB,
- 100% ownership of bwin Italia S.R.L.
- 50% ownership of bwin e.K., Neugersdorf, Germany, as an atypical silent partner, since April 2002
- 14% ownership of retail bookmaker Betbull Plc, publicly listed since October 2004
- 80% ownership of BWIN Mexico S.A. since March 2006
- 95% ownership of bwin Argentina S.A., Posadas, Argentinia since 2007

General : bwin Interactive Entertainment AG was founded in December 1997 and is the world’s number one address for sports betting, gaming and entertainment on the Internet.

Over the last decade since it was founded in 1997, bwin has grown from a start-up company with a dozen employees to a leading publicly listed global online gaming provider with more than 1,200 employees. Flexibility and state-of-the-art expertise are essential in such a dynamic sector as the Internet industry. New markets, new websites, new products – companies can only respond quickly if they have direct access to the necessary resources. This is why bwin decided from the outset to draw on the best brains in the industry, utilizing knowledge management to continually expand its know-how. The Company’s employees have made this unique success story possible – and they are the guarantee that bwin will continue to develop its leading position on the market.

bwin Interactive Entertainment AG (“bwin”) is listed in the blue chip ATX index on the Vienna Stock Exchange. The Company operates platforms for sports betting, poker, casino games, soft games and skill games. Under various licences (e.g. in Germany, Italy and Gibraltar), it also offers audio and video streaming of major sporting events (such as matches of the German Soccer League) through subsidiaries and associated companies.

bwin stands for
- innovation and variety in online gaming products;
- sponsorship in top-level European sports; and
- corporate social responsibility.

Ownership :
- Androsch Privatstiftung (incl. founder Dkfm. Dr. Androsch,
AIC Androsch International Management Consulting GmbH) < 10 %
- Management > 5 %
- Market

Financials :
- Revenues for the year 2007 EUR 133 million (2006: EUR 85 million),
- Profit before tax for the year 2007 EUR 60 million (2006: EUR -475 million ),

Adviser:

Mergers/Aquisitions/Spin offs:

News Chronology:
# 1998 March 1998: Website begins offering online betting services in four languages
# 2000 March 2000: Most successful initial public offering in the history of the Austrian Stock Exchange, raising capital of EUR 55 million

May 2000: Launch of a revolutionary sports betting website developed in house

Gross gaming revenues: EUR 2 million; new registrations: 117,807; new active customers: 35,493; active customers: 35,493

# 2001 June 2001: Acquisition of Simon Bold (Gibraltar) Ltd. gives betandwin access to bookmaking expertise and Gibraltar licence

December 2001: Introduction and launch of first third-party online casino software

Gross gaming revenues: EUR 4 million; new registrations: 134,306; new active customers: 40,743; active customers: 53,836

# 2002 April 2002: betandwin acquires an interest in betandwin e.K., which holds a sports betting licence in Germany

May 2002: Launch of version 1 of L!VE betting platform allowing “betting in running” or betting during the game

Gross gaming revenues: EUR 20 million; new registrations: 163,276; new active customers: 90,528; active customers: 114,109

# 2003 July 2003: Introduction and launch of soft games platform (Balls of Fire), also developed in house

September 2003: Acquisition, implementation and relaunch of Playit and Erovest websites gives access to the Scandinavian and Turkish markets

Gross gaming revenues: EUR 30 million; new registrations: 213,771; new active customers: 94,444; active customers: 129,606

# 2004 February 2004: Co-founder and partner of the European Gaming and Betting Association (EGBA – formerly EBA)

September 2004: IPO Betbull.com, a joint venture initiated by betandwin and FUN Technologies Plc. (formerly CES Software Plc.)

November 2004: Introduction and launch of multiplayer poker (betandwin Poker)

Gross gaming revenues: EUR 52 million; new registrations: 372,449; new active customers: 180,511; active customers: 259,403

# 2005 June 2005: Acquisition of betoto.com, expanding betandwin’s presence in the Greek market

December 2005: betandwin signs agreement for the acquisition of Ongame e-solutions AB

December 2005: betandwin acquires global media rights (outside Germany) to German Soccer League

Gross gaming revenues: EUR 144 million; new registrations: 1,038,000; new active customers: 574,000*; active customers: 755,000*

# 2006 March 2006: Closing of the acquisition of Ongame e-solutions AB

April 2006: betandwin to become new AC Milan jersey sponsor

August 2006: Launch of the new brand bwin

October 2006: Ongame e-solutions AB changes its name to bwin Games AB

October 2006: Cessation of real money gaming products for US-resident customers

Gross gaming revenues: EUR 288,6 million (excl.US- and Turkish operations); new registrations: 1,852,000; new active customers: 1,185,000* (excl.US- and Turkish operations); active customers: 1,759,000* (excl.US- and Turkish operations)

# 2007 June 2007: bwin to become new Real Madrid jersey sponsor

March 2007: Withdrawal of online gaming products from Turkey

November 2007: Settlement agreement with sellers of bwin Games (formerly Ongame Group)

Gross gaming revenues: EUR 350,3 million (excl.US- and Turkish operations); new registrations: 1,553,000; new active customers: 798,000* (excl.US- and Turkish operations); active customers: 1,636,000* (excl.US- and Turkish operations)

# 2008 April 2008: bwin acquires eMoney license

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