Asian Internet gaming operator Haydock Sports Limited has announced the launch of a Bodog-branded live gaming online casino powered by software from Entertasia Technology Company Limited.
Manila-based Haydock Sports is the firm behind online casino and sportsbook 9Play.com and has been operating in Asia since 2006 under a license issued by the Philippines’ First Cagayan jurisdiction.
Bodog signed an exclusive brand license agreement with Haydock in March to use a large ‘portfolio of creative assets and resources’ and the new site has premiered at Bodog88.com offering players a live dealer experience alongside proposition bets and running ball wagering on a wide variety of sports.
”It’s has been a pleasure to work with Entertasia and the Macom Group in general,” said Ian Dunning, Managing Director for the new Bodog88.com.
“The transition from 9Play.com into Bodog88.com was smooth and easy. Their professionalism is one of the rarest in the industry and I am fully confident in long-term win-win co-operation.”
Bodog88.com also offers players the opportunity to enjoy baccarat, blackjack, roulette and sic bo in English and Chinese with Haydock revealing that it has big plans for the brand in Asia.
“The Bodog brand is known around the world for entertainment and a truly unique online experience,” said industry veteran Dunning.
“The Bodog culture is very different from anything currently offered in the Asian market today so we feel we have a competitive advantage as a lifestyle brand.”
“We are proud to be able to work with such an energetic group and we look forward to working with them globally in phase two after the success in Asia,” said Jason Chan, Chief Executive Officer for Entertasia.
Abstract from www.igamingbusiness.com
