Online and mobile lottery technology provider Pacific Lottery Corporation has become the first to gain approval from the government of Vietnam to broadcast a television show devoted to the nation’s daily lottery draws.
Pacific Lottery has received exclusive approval to broadcast the 30-minute Hanoi Lottery Draw nightly beginning from Monday on State-run television. The programme will use the Calgary-based firm’s national online lottery technology to present the winning combinations for the various games offered by the State-owned Lottery Corporation.
The Canadian firm revealed that its marketing personnel would also assist the government with the development, launch and ongoing production of this new prime-time televised lottery show. It also stated that it expects to ‘significantly increase’ its national marketing efforts in Vietnam’s only State-authorised online lottery programme.
“We are extremely gratified by the continuing confidence the government has shown in us through its ongoing strong support of the nation’s only online lottery programme,” said David Aftergood, founder of Pacific Lottery.
“This development marks a major milestone in the ongoing progress of the Vietnamese lottery programme and will also significantly assist in the boosting of our brand nationally in Vietnam and regionally throughout South East Asia.”
Pacific Lottery stated that it had purchased a new ball draw machine from SmartPlay International Incorporated of New Jersey to use during the Vietnam show.
In addition, it revealed that the Lottery Corporation is to start selling its new Two Digit/Pair proprietary online lottery game in order to combat an illegal lottery. Pacific Lottery stated that this is the first time that a game similar to the illegal lottery has been authorised for use by the Vietnamese public and it expects that the new title will directly compete with the unauthorised but well-known version.
Abstract from www.igamingbusiness.com
