Pacific Lottery has received exclusive approval to broadcast the 30-minute Hanoi Lottery Draw nightly beginning from Monday on State-run television. The programme will use the Calgary-based firm’s national online lottery technology to present the winning combinations for the various games offered by the State-owned Lottery Corporation.

The Canadian firm revealed that its marketing personnel would also assist the government with the development, launch and ongoing production of this new prime-time televised lottery show. It also stated that it expects to ‘significantly increase’ its national marketing efforts in Vietnam’s only State-authorised online lottery programme.

“We are extremely gratified by the continuing confidence the government has shown in us through its ongoing strong support of the nation’s only online lottery programme,” said David Aftergood, founder of Pacific Lottery.

“This development marks a major milestone in the ongoing progress of the Vietnamese lottery programme and will also significantly assist in the boosting of our brand nationally in Vietnam and regionally throughout South East Asia.”

Pacific Lottery stated that it had purchased a new ball draw machine from SmartPlay International Incorporated of New Jersey to use during the Vietnam show.

In addition, it revealed that the Lottery Corporation is to start selling its new Two Digit/Pair proprietary online lottery game in order to combat an illegal lottery. Pacific Lottery stated that this is the first time that a game similar to the illegal lottery has been authorised for use by the Vietnamese public and it expects that the new title will directly compete with the unauthorised but well-known version.

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Fun88.com now features a live gaming casino offering in addition to its competitive sportsbetting service, which Fun88 predicts will be enthusiastically pursued by Asian players.

‘Fun88.com brings the broadest variety of entertainment elements to its Asian players and now, having launched an Entertasia live dealer casino, we have completed one of the most important factors in our strategy of succeeding in Asia,’ said Nick Lee, Chief Executive Officer for Fun88.

Fun88 also has its own in-house modelling agency in addition to an exclusive radio channel delivering breaking sports news. This is all on top of its huge gambling information database to feed players with informative content.

‘Despite the global recession, Entertasia is one of the companies that can keep expanding business and continue its growth trend month-on-month thanks to valuable clients like Fun88,’ said Jason Chan, Chief Executive Officer for Entertasia.

‘We continue to look to the future, full of confidence that Entertasia will contribute to our customers’ success.’

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Manila-based Haydock Sports is the firm behind online casino and sportsbook 9Play.com and has been operating in Asia since 2006 under a license issued by the Philippines’ First Cagayan jurisdiction.

Bodog signed an exclusive brand license agreement with Haydock in March to use a large ‘portfolio of creative assets and resources’ and the new site has premiered at Bodog88.com offering players a live dealer experience alongside proposition bets and running ball wagering on a wide variety of sports.

”It’s has been a pleasure to work with Entertasia and the Macom Group in general,” said Ian Dunning, Managing Director for the new Bodog88.com.

“The transition from 9Play.com into Bodog88.com was smooth and easy. Their professionalism is one of the rarest in the industry and I am fully confident in long-term win-win co-operation.”

Bodog88.com also offers players the opportunity to enjoy baccarat, blackjack, roulette and sic bo in English and Chinese with Haydock revealing that it has big plans for the brand in Asia.

“The Bodog brand is known around the world for entertainment and a truly unique online experience,” said industry veteran Dunning.

“The Bodog culture is very different from anything currently offered in the Asian market today so we feel we have a competitive advantage as a lifestyle brand.”

“We are proud to be able to work with such an energetic group and we look forward to working with them globally in phase two after the success in Asia,” said Jason Chan, Chief Executive Officer for Entertasia.

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